Joey blends his approach to interactive experiences with years of content production to create unique and impactful video, photo and design. He knows brands and their audiences inside and out which brings authenticity to every story.
Content &
DESIGN
PELOTON
PELOTON
Peloton Product Launches
Joey launched new products from Peloton that include the Peloton Bike+, Peloton Tread and Peloton Guide.
COCA-COLA
COCA-COLA
Coca-Cola - Burger Day NFTs
To celebrate National Hamburger Day, Joey led the design for a free-to-claim NFT collection. 10k unique video NFTs were created with a first of its kind procedural video generation including twenty different burger types and three different cokes.
Coca-Cola X Delta - Magical Yule Log
Joey and his team of VFX gurus brought the warmth of the holidays to the back of every Delta airplane seat with a surprising yule log video. We brought viewers to favorite destinations all over the world with a fantastical twist - like underwater and in a rainforest!
BARBIE
BARBIE
Barbie - Balmain NFTs
Joey helped bring Barbie to the blockchain during his work with mintNFT and Mattel. After various NFT projects from Mattel (including Hot Wheels), Joey saw a unique opportunity to include young Barbie fans in a male-dominated sector. High price unique NFTs and free collectibles allowed anyone to get in on the fun!
💃 $213k in sales
💁♀️ 50,000 collectibles claimed
UBER
UBER
Uber - Brand Marketing & Product Launches
During Joey’s two years in-house at Uber, he produced Uber’s first brand campaign followed by numerous product launches and other initiatives. He focused on experiential, interactive and social projects as the lead for non-traditional campaigns.
PAYPAL
PAYPAL
PayPal - Brand Marketing & Product Launches
While at PayPal for nearly 4 years, Joey ran the internal creative studio as a director and producer. His first projects supported PayPal’s IPO and included brand content for the new homepage, how-to content and other live action and animated videos.
