Joey believes that interacting with a brand and/or talent leads to richer and longer lasting brand affinity. Though most brands and agencies say interactivity can’t scale - Joey knows differently.
INTERACTIVE
EXPERIENCES
L'OREAL
L'OREAL
L’Oreal - Metal Detox
Joey made New York City the playground for L’Oreal’s Metal Detox hair oil. Through DOOH, Snap filters and AR experiences influencers and consumers wrapped Times Square, Bus Stops and Sephora with Metal Detox.
FOX
FOX
Fox - Gordon Ramsay’s Food Stars
Mr. Ramsay’s latest food show put $250k of his own money on the line as an investment into the next great food business. To promote the show, we put $25k on the line in a cash stacking AR game that was triggered by any dollar bill. We also made a deepfake Gordon yell at users from his own $250k bill.
🕑 7.5 min of play
👨👩👧👦 10+ Plays per Visitor
ACTIVISION
ACTIVISION
World of Warcraft - Dragonflight
During the summer of dragons (2023), Joey directed an interactive experience that brought dragons into the real world via AR. Through a rich web experience, users could select their own dragon and bring it into their world or take a selfie via webAR. On Snap, users could turn into one of four different dragon types.
DECENTRALAND
DECENTRALAND
Various Decentraland Experiences
Decentraland is the playground of the blockchain. Joey developed experiences for Samsung, Acura, Patron, Grey Goose and Fidelity Investments. Players could do everything from make their own NFTs, hang out via themed bar crawls, play tennis-related games and claim over-the-top virtual wearable NFTs.
