While at mekanism, joey developed multiple campaigns for jose cuervo - all during the roughest times of the pandemic. to bring people together, his team created “who’s making margs?” and invited people to hang out with celebrities at home over discord video chat. To launch cuervo’s first seltzer, his team made a fun twist on the classic song “tequila!” during cinco de mayo, they launched “tipsy for cinco” which encouraged tipping delivery people by reimbursing via venmo.