WHILE AT DIGITAS, JOEY DEVELOPED THE STRATEGY AND CREATIVE APPROACH FOR VISA AND THE NFL TO ENGAGE WITH PLAYERS ON FORTNITE. PLAYERS COULD HANG OUT AT A TAILGATE WHILE COMPETING IN MINIGAMES LIKE THROWING ACCURACY, FIELD GOAL KICKING AND BURGER COOKING. WHEN ENTERING THE STADIUM, THEY COULD STRUT THEIR AVATAR FASHION FOR THE CAMERAS BEFORE COMPETING IN MULTI-LEVEL FLAG FOOTBALL GAME CALLED BLITZ THE BAG.